Paula Scher is an American graphic designer , painter and educator, she served as the the principal of Pentagram which she joined in 1991, one of the largest independent design firms in the world.
Scher’s work is often characterized by strong conceptual themes coupled with clean modernist aesthetics. She has designed many well-known album covers, including those for The Rolling Stones and Patti LaBelle. Scher has also created branding and identity programs, environmental graphics, packaging, and publication designs for a wide range of clients, including Target, The New York Times, Citibank and Tiffany & Co., as well as many public sector organizations.
Scher was born in Pennsylvania and raised in New York City. She graduated from the Tyler School of Art and Architecture in 1970 with a BA. After working for some time in advertising and magazine publishing, she began her own design studio, Koppel & Scher, with fellow designer Tom Koppel in 1984.