A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or composed of the name of the organization (text with a specific font).
The word “logo” is derived from the Greek word λόγος (logos), which means “word” or “idea”. In the world of marketing, a logo is much more than just a word or an idea; it is the face of a company or product that people will remember long after they have seen it, hence a well designed logo can be very beneficial to a company or product, which makes hiring a professional graphic designer all the more important.
There are many different types of logos, and each one is designed to communicate a specific message to its target audience. Some logos are very simple, while others are more complex; but all of them should be instantly recognizable and unique to the company or product they represent.
Types of logos
There are four main types of logos: wordmarks, lettermarks, pictorial marks, and abstract logos.
1. Wordmarks
A wordmark is a type of logo that consists solely of the name of the company or product. The name is written out in a specific font, and there is no accompanying graphic mark.
2. Lettermarks
A lettermark is also a type of logo that consists solely of the name of the company or product, but it uses a specific typeface that incorporates the first letter or letters of each word in the name.
3. Pictorial marks
A pictorial mark is a logo that consists of an image, symbol, or icon that is representative of the company or product.
4. Abstract logos
An abstract logo is a logo that uses shapes or symbols to represent the company or product. These shapes or symbols can be anything; they don’t have to be representative of anything specific.
Logos can be created in a wide variety of shapes and sizes, and they can be used in a variety of different marketing materials, including websites, stationery, business cards, and product packaging.
A good logo will help to build brand recognition for a company or product, and it can be a very valuable asset in the world of marketing. When designing a logo, some logo design best practices to keep in mind are: make sure the logo is simple and easy to remember, make sure it is unique to the company or product it represents, and make sure it is legible in both small and large sizes.
We hope you found this post helpful. If you have any questions, please feel free to leave a comment below. You can also check out or articles on graphic design for more information. Thanks for reading!
