When creating a logo, there are a few best practices that you should keep in mind. By following these tips, you can create a logo that is both effective and visually appealing. In this blog post, we will discuss some of the most important things to remember when designing a logo. So, if you are looking to create a new logo for your business, read on!
Make it simple
The best logos out there are the simplest ones.
Why: The simpler your logo, the easier it is to remember and identify within a split-second glance. You want everyone who sees your logo to know exactly what you do within moments of glancing at it. The more complicated it is, the less likely people will be able to identify it. You do not want your logo to resemble or include too many other logos out there as that could cause confusion for the viewer and reflect negatively upon your company.
To keep your logo from becoming complicated, limit the number of fonts and colors you use. A logo is not a piece of art to hang on your wall; it’s a marketing tool for an organization. Consistency is key here. If you want to change up the font and color every now and again, that’s fine as long as people can still identify with what your company does.
Use a simple, yet unique font
Fonts are another important part of the logo design process that you should not ignore. Even though these “little marks” can be used to add a personal touch to your design it’s important to keep in mind that they aren’t the main focus here. Do not choose a font that is difficult to read or that resembles another company’s logo. This will only cause confusion for the viewer and reflect badly upon your company.
If you need more help in choosing fonts for design projects, check out our article on How To Choose Fonts.
Avoid using clichés
Clichés are overused, stale ideas that have become trite because of overuse. Avoid using any common clichés in your design. This will make it stand out, but not in a positive way. You don’t want people to say “Oh, another one of these” when they see your logo. They should say “That’s a cool logo!” instead. Do not use cliché concepts such as arrows, swirls, or dollar signs in your design. These elements have been done before and they will do nothing to enhance your company’s image.
Make it memorable
The main goal of the logo is to ensure that people know exactly what you company does and to create a lasting impression in their minds. To accomplish these goals, you need to make your logo memorable. It needs to stick out from the rest and be instantly recognizable when people see it.
To ensure that your logo holds up in this area, add some unique aspect to it so that it doesn’t look like everything else out there. You can do this in a number of ways. You could use an unusual font or add a creative twist to a clichés concept, for example.
Make it appropriate
Make sure that your logo is appropriate for what you are marketing. A logo should be suited to the company’s image, industry, and product/service. For example, if your business is selling women’s shoes, an aggressive car-racing type of logo would not be applicable or appropriate. Instead, choose something more relaxed or classy.
Use colors that represent your company’s values
Colors are another important part of the logo design process. The colors that you choose can have a huge impact on your company’s image, so take them seriously. Make sure to use colors that embody who you are and what you represent. If your business is all about family values, for example, dark reds and oranges might make sense because those colors evoke a feeling of warmth and comfort. If you are an outdoorsy company, choose greens and browns instead to match your images of nature and the countryside.
Make sure it’s legible at different sizes
In the digital age, you never know how large a logo will appear in advertising or when it’s being used on social media. Make sure to design your logo so that it can be scaled up and down and still be easily read and recognized. Even make sure that it looks good on a business card. You want everyone who views your logo to be able to figure out what your company does when they see it.
Design with the web in mind
As you are designing your logo, keep in mind that it will be used on the Internet. Make sure that the colors are relatively high contrast so that they don’t get lost when viewed online. Avoid using small details or light colors because these will become illegible when they are blown up or reduced in size.
Don’t choose something too trendy
Finally, it’s important to avoid using something that is currently popular. This might seem like a good idea at first, but people will quickly get tired of seeing the same design everywhere and you’ll lose all the attention that you worked so hard to get. Instead, opt for timeless designs that will always be in style.
We hope you enjoyed this article. Check out our other titled Brand Vs Logo: What’s the difference between them? to learn more about logos and branding.