In the digital age, typography is a powerful tool that can be used to leave an impression on your audience. By using different fonts, font sizes, and font colors, you can create a look that is unique to your brand and expresses your message in a clear and concise way. In this blog post, we will discuss some tips for using typography to create an effective visual communication strategy. Stay tuned!
Use a simple, easy-to-read font for your design
When using typography, it is important to use a font that is easy on the eyes. By using this kind of font, you will ensure that your viewers are able to read your message without getting distracted by any fancy or hard-to-read fonts. This technique works especially well with lower resolution devices, but also helps with higher resolution screens.
Although some fonts are more elaborate, others are easier on the eyes. For example, text set in Arial is easy to read on most screens, while Comic Sans can be quite difficult to look at.
If you are unsure about what kind of font to use for your design, it’s a good idea to practice using different fonts before choosing one.
When choosing a font for your design, it is also important to keep in mind the kind of audience you are targeting. For example, if your design is meant for an older audience it may be best to avoid using Comic Sans.
Use more than one font in your design
Using multiple fonts simultaneously can give your design a very professional look while making it easy for viewers to read all of the information you are providing. However, it is important to keep in mind that using too many fonts can be distracting and unprofessional-looking.
When deciding on the number of fonts to use for your design, we recommend starting with one font and adding another font if desired. This will ensure that your viewers can clearly read and understand all information presented in your design.
Use a font that your viewers want to read
Since viewing time is limited, it is important for you to use a font that people will actually want to read. If you choose a font that does not catch interest and attention, viewers may lose interest in what they are reading as well as the information you wish to communicate as a whole.
For this reason, it is important to use a font that not only appeals to your audience but also one that fits the topic of discussion. When choosing an appropriate font for your design, consider what you are communicating and choose a font that evokes the feeling you are trying to portray in your design.
Mix fonts to create contrast and interest on the page
By combining two different fonts, you can create contrast that may be used to emphasize certain content. For example, if one font is bold and the other is thinner, using them together may emphasize important information or draw attention to a special offer.
For example, you might use a thin font for text set in your header and a bolder font for text set in your subheading. This may help viewers quickly identify the different areas of information on your design and draw attention to portions of content that you especially want them to notice.
It is important to remember, however, that using too many fonts can cause confusion or distract your audience from the real message you are trying to convey.
Create hierarchy by sizing text differently – use larger type for titles and small type for captions or subtitles
If you want to make it easy for your audience to find key pieces of information, consider how different types of content are ordered on the page. For example, if you want viewers to see a title first (because it is important), size this text larger than other text on the same page. Use the font size and color properties to make the title stand out.
Try different colors – light blue is good for a summery feel, while black is more formal
You may also consider using different colors to emphasize important pieces of information or draw attention to a certain section of your design. If you are unsure of what color would fit your design, choose one that evokes the feeling you wish to communicate in your design.
For example, if you are designing a flyer for an event organized at a beach club party, colors like black and white may seem out-of-place for this type of setting. Instead, try using more light-colors like light blue or yellow.
Using this color palette may help your design reflect the summery, relaxed feeling you want to evoke in viewers. However, it is important to keep in mind that choosing an inappropriate color for your design can cause confusion and distract viewers from the main point of your design.
If you’re looking for a professional, clean look to your design without sacrificing the readability of text, typography is an important aspect worth consideration. In this blog post we’ve discussed how different fonts can create contrast and draw attention to certain parts of your design while still being easy-to-read. We also provided tips on choosing appropriate colors that make sense with the subject matter and feeling you want to evoke in viewers.
We hope you found this article helpful! For more graphic design info click here!