A good logo design can help a business make a great first impression, but it’s also important to know what makes a bad logo design. In this post we’ll take a look at some of the most common pitfalls that designers fall into when designing their own logos and assist you in avoiding them on your next project!
A good logo design is one that is easy to remember, effectively represents the clients business or product while allowing them to stand out from the competition.
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Let’s dive a bit deeper into exploring what makes a good logo design.
Logo design should be simple and easy to remember
As you might expect, this is the most important thing that makes a good logo design. A logo has different goals than other forms of design; It needs to stand out prominently, but it also needs to be able to maintain legibility at smaller sizes. The best logos are very often quite simple because simplicity can help them be both distinct and memorable.
If people cannot remember your logo, you’ve failed at one of the most important parts of designing a good logo! Make sure that your concept is clear and easy to understand, especially if it’s representing an abstract idea or product.
Avoid using complex words or phrases in your design as these can often lead to problems with legibility, even when used minimally. If you’re having trouble deciding what part of your concept represents the most important feature, try sketching out some rough thumbnails first before refining them into finished designs. These rough sketches may help you decide which ideas are simpler than others and therefore easier for people to remember later on.
When designing a logo it’s important to think about what you want your logo to represent and which emotions you want them to evoke, but it’s even more important for your logo to be able to communicate these things at a smaller size.
In addition, keep in mind that logos are generally seen from a distance and from many different angles, whether they’re on the side of a truck or on the TV during an advertisement. Therefore, make sure that your logo looks good when turned upside-down!
When designing a logo avoid overcomplicating things by including unnecessary elements such as gradients or textures. These may look great when viewed up close but can cause problems when viewed from a distance.
The logo should work well in black and white
As mentioned before, a logo will often be seen from a distance and even upside-down. This means that the colors of a logo are much less important than it’s shape and simplicity. It can be very tempting to use your favorite color palette in your design, but this can cause problems when what you’re using as inspiration is only available in certain palettes.
In general it’s best to stick with simple complementary color schemes – e.g., red and blue – for your design so that nothing gets lost in translation no matter the circumstances.
A good rule of thumb for choosing colors is that one should never use more than three colors in a design. This is particularly important when designing a logo because adding more colors makes it much harder to view at smaller sizes!
The logo should look good on different backgrounds
The colors and shapes in your logo are not the only things that will determine how legible it is – it’s also important for a logo to look good no matter what color or texture its background is. It’s important to remember that when designing a logo that will be used on everything from billboards to websites, not everyone will have perfect viewing conditions.
If you’re having trouble deciding if your design will work well against any background, try printing out just the black and white versions of your logo designs and covering up as much of them as possible with other objects. Try putting them behind glass, under papers… anything! The more different looks you can test out, the better idea you’ll of how it’ll hold up over time.
Letters shouldn’t be too fancy
This is a very important point to remember as legibility is one of the most important aspects of a logo design. The font you use in your design should be easy to read, especially if it’s something like a brand name or product title.
You don’t want your viewers to spend more time trying to figure out what the letters are rather than what they mean! You also want them to feel that this is an appropriate logo for the company it represents, rather than looking like some sort of fancy graphic someone designed in Photoshop one afternoon.
Don’t make people think
There are logos and then there are logos; One look at the famous Apple logo and anyone will recognize it as representing an apple with a bite taken out of it. This helps keep things simple by communicating its purpose right away – there’s no need for any additional deliberation about what this logo is for.
When designing a logo, especially one that will be easily recognized by many people it’s important to convey its meaning quickly and straightforwardly. If you want your company to grow, it’s important that your customers can easily recognize your brand with just a quick glance at the logo. There should never be any question as to what your logo means or who it belongs to.
Avoid using clip art or images found online because they will date your company’s branding over time.
This is one of the biggest mistakes that beginning logo designers make. It may seem like a good idea at the time to find an image online and integrate it into your design but this can result in your company looking very outdated as clip art and stock photos tend to date themselves fairly quickly.
Always make an effort to create original designs yourself; your work will be much more valuable to your company in the long run. But if you are having trouble designing your own logo consider hiring a professional like the designers at 99 Designs.
The logo should reflect your company’s personality
Your company has a lot of history behind it and a very distinctive set of ideals that have lead it to where it is today. It’s important for any new logo you design to convey these traits about your company, even if this new design isn’t something you intend on having around forever.
Some companies choose to use an older logo, or one from their predecessor, as part of their new branding so that they can communicate the continuity of their brand over time while still allowing some breathing room for a new identity. This can help customers feel secure that everything is going to stay pretty much the same while also showing them that there are fresh new ideas coming into play.
Include some type of icon that reflects the values and mission of your company .
When you’re designing your logo, it’s important to include some form of icon that can represent what your company does without using too much lettering. This will give people more room to use the logo creatively on things like t-shirts or advertisements while also helping it communicate its core values at first glance.
Don’t rely on typefaces alone
A picture is worth a thousand words… And this is very true for logos. If the only thing about your design is text it may be difficult for many people to remember who you are or what you do over time. This usually happens because they aren’t getting any visual cues to help them out along with all that text!
Good logos always have some kind of graphic element integrated into them ; it can be as simple as an icon or more complex like an entire design system. Don’t be afraid of adding some texture or shape to your lettering. This can make your logo much easier for people to remember over time and will help it stay relevant even if the font is updated down the road.
A good logo should work equally well in color and black & white… And sometimes that works best when you use color sparingly!
This goes back to what was said above about including a graphical element with your logo. If something about the icon itself makes it easy to recognize, then it’s going to be just as meaningful no matter what colors are thrown into the mix! Make sure every decision you make comes across as intentional rather than added as an afterthought.
Be aware of your logo’s size and possible alterations (like color changes)
A good logo will still make sense even if it is shrunken down to a very small size or if its colors are inverted for some reason. That said, the more detail you include in your design, the harder it can be to scale things down such that they still read clearly.
As logos get smaller they also tend to lose their legibility so being able to keep everything easily identified with just a quick glance is important no matter how big or small you choose to use yours! And remember, don’t always assume that something needs to look exactly the same across all types of mediums; sometimes a slight change can have excellent results.
If you are currently designing your own logo, I hope this post has been helpful in avoiding some of the most common pitfalls designers fall into. Remember to make sure that your design is simple and clear enough for viewers to be able to easily understand what it means at a glance. A complex or difficult-to-read graphic will only confuse people. And remember that simplicity is sometimes best! What do you think? Do any of these tips resonate with you? Let me know if they did by leaving a comment below!