You’ve probably seen the Supreme logo on many clothing items worn by athletes, skateboarders, celebrities and even influencers. So what font does supreme use? The logo, with it’s distinct bold white type against its signature red square is a prominent feature of the brand across so many of its products. Why is typography important? Because it can easily make or break the design. In the case of the Supreme Logo, the typography is so readily associated with the brand that it’s logo is unmistakable.
Supreme’s typeface is a custom design that was created specifically for the brand. It has a very modern and minimal style, which is perfect for their streetwear aesthetic. The letterforms are simple and angular, with no unnecessary flourishes or decorative elements. This makes it very easy to read, even when used in large sizes.
The typeface has been used on a variety of products, from clothing and accessories, to stationary and even food packaging. The clean lines and simple style lend themselves well to a range of applications, making it a versatile choice for any branding project.
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The Supreme Logo Font:
The font used on the Supreme brand logo is a Heavy Oblique variation of the classic Futura font created by Paul Renner in 1927.
Futura is a geometric sans-serif typeface that has been popular for over 90 years. It’s simple and angular letterforms make it very versatile, and it’s been used on a wide range of branding and advertising projects. The Heavy Oblique variation has a more dramatic slant, which gives it a more contemporary feel.
A Little About The Supreme Brand
Established in New York City in 1994, the streetwear line is described as an American skateboarding lifestyle brand. The brands marketing is said to directly target youth and hip hop culture, as evidenced by the numerous athletes, celebrities and social media influencers seen sporting the brands products throughout the years. Aside from producing clothing and accessories, the brand of course also produces skateboards.
Supreme has collaborated with a variety of other brands over the years, most notably Nike and Louis Vuitton. In 2017, Forbes estimated that Supreme was worth $1 Billion USD.
Nike x Supreme
One of the most popular collaborations between Supreme and Nike was in 2002, when they released a line of sneakers and apparel. The collection was met with much praise, with both sneakerheads and streetwear enthusiasts alike.
Supreme x Louis Vuitton
Perhaps one of the most high-profile collaborations between Supreme and another brand named the “most anticipated collaboration of the year” by multiple sources, the Fall/Winter 2017 collection was released in limited quantities at Louis Vuitton stores worldwide. The line was met with mixed reactions, with some people praising the brand for taking a risk, and others feeling that Supreme had lost its streetwear edge.
Need Futura for your projects? Here are some premium and free options.
If you’re looking for a similar style for your own branding or design project, there are a few typefaces that you could try. Here are a few of our favourites:
Montserrat: This sans serif font has a very modern and minimal style, similar to Supreme’s typeface. It has clean lines and simple letterforms, making it perfect for branding or design projects.
Roboto: This is another sans serif font that has a very modern style. It has clean lines and minimal letterforms, making it perfect for branding or design projects.
We hope you found this article helpful, if you’re an aspiring designer or a creative who’s looking for some help in choosing fonts for your projects, check out our article on How To Choose Fonts for a more detailed explanation picking the right fonts for your designs.